For more than 30 years, Swiss Watches Inc has been a name collectors and first-time buyers alike turn to when they want a genuine luxury timepiece – without the retail markup or the guesswork. What started as a passion for fine watchmaking has grown into one of the most respected private dealerships in the industry, built one relationship at a time.
Don’t just take our word for it. On Google Maps, Swiss Watches Inc holds a 5.0-star rating across 283 reviews – a perfect score our clients have earned us purchase after purchase. Collectors from Palm Beach to Vancouver to Dubai have trusted us with their first Rolex, their tenth Patek Philippe, and everything in between, and they keep coming back.
We don’t work through middlemen or grey-market channels. Our pricing comes from direct relationships with the brands themselves, which means we can offer some of the most competitive prices you’ll find anywhere – without ever compromising on authenticity.
Every watch we sell is 100% new and 100% original, delivered with its full set of papers, box, and manufacturer’s warranty. No exceptions. When you buy from us, you buy with complete peace of mind.
We built this business on the belief that buying a luxury watch should feel as good as wearing one. Every request is heard, every question answered, every detail handled personally – whether that means sourcing a rare model you’ve been chasing for months or delivering your watch by hand. As one of our clients put it: “You have to give these guys a chance. They surpassed all expectations.”
Behind every watch we sell is Yuri Lyubarsky, President of Swiss Watches Inc and the person our clients actually talk to. Based in Sunny Isles Beach, Florida, Yuri has built the business on something simple: being available, knowing the product inside and out, and following through on every promise.
Clients consistently point to the same things – he answers messages within minutes, at any hour; he can speak knowledgeably about virtually any brand in our catalogue, from Rolex and Patek Philippe to A. Lange & Söhne, Breguet, and Zenith; and he treats every sale, whether it’s a first watch or a seventh, with the same level of care. More than one client has mentioned Yuri personally driving to deliver a watch himself rather than leaving it to a courier.
That hands-on approach is why so many of our clients don’t just buy once – they come back, and they send their friends.
Looking for a specific model, brand, or reference? Call us for a personal consultation – we’ll help you find exactly the right watch, at the right price.